Museum of Bowling is a brand identity concept that communicates a sense of excitement and energy while including historical facts but maintaining a contemporary feel in style.
The goal of this project was to position a company, a brand - Museum of Bowling (Fiction). From marketing products, to websites, and print design, all have to have a well-thought-out brand identity. That does not mean a simple, memorable mark. It's a well-planned system of words, images, and actions that work together and show what's does this brand stand for.